Social Media Manager Jobs in New York, NY
Social media managers in New York run the accounts of fintech firms, galleries, gyms, newsrooms and law firms, and posted pay here runs from about $66,000 for coordinators to $165,000 or more for senior managers. Here are the current openings, followed by who is hiring and what the job pays.
Current social media manager Openings in New York, NY
Listings marked External are sponsored openings provided by the Jobs2Careers network.
Social Media Manager Work in New York
Social media work in New York follows the city's industries. Fintech companies such as Ripple and Robinhood hire managers who can post on X, TikTok and Reddit inside financial compliance rules. Consumer brands like Equinox and Brooklyn-based BARK want short-form video and creator culture. The city's galleries, newsrooms and big law firms need people who can write for Instagram, LinkedIn and Threads in a voice that fits a gallery, a paper or a law practice.
The city also has public-sector social media jobs. City agencies such as the Department of Buildings at 280 Broadway, the Health Department in Queens and the Campaign Finance Board on Church Street have hired social media strategists and managers, often under the civil service title Community Coordinator. Nearly every private posting in New York City carries a salary range under the city's pay transparency law.
Top New York Employers Hiring Social Media Managers
These New York employers have posted social media roles on their own career boards in recent weeks:
- Robinhood - the trading app hires a brand social media manager in New York, in the office at least three days a week.
- Ripple - the crypto payments company runs social across X, LinkedIn, YouTube, Instagram and TikTok from New York.
- Datadog - the cloud software company hires social managers for corporate and brand channels.
- Equinox - the fitness brand hires social media coordinators for Equinox+ on Instagram, TikTok and Facebook.
- BARK - the Brooklyn-based BarkBox company hires social managers fluent in creators and internet culture.
- David Zwirner - the gallery hires a social media manager and content creator for Instagram, LinkedIn and Threads.
Social Media Manager Salaries in New York
- Entry level: about $62,000 to $75,000 a year for coordinators and agency or city roles with two to four years of experience.
- Experienced: roughly $70,000 to $125,000 a year for managers at agencies, galleries and tech companies.
- Senior: $120,000 to $180,000 for senior and brand social managers at fintech, consumer and professional services firms.
These are estimates built from ranges New York employers posted this year and BLS May 2025 metro data for related marketing and public relations titles. Pay moves with the size of the audience you manage, short-form video skills, experience in regulated industries such as finance or law, and whether the employer is a tech company, a brand, an agency or a city agency.
How to Become a Social Media Manager in New York
No license exists for social media work in New York State; the NYSED Office of the Professions does not regulate marketing or social media titles. Most postings ask for a bachelor's degree and three to five years of running brand accounts, plus a portfolio. Local routes include the Advertising and Marketing Communications AAS and BS at the Fashion Institute of Technology on West 27th Street in Chelsea, the Digital Marketing A.S. at Borough of Manhattan Community College, and LaGuardia Community College Continuing Education's online course Digital Domination: Mastering Social Media and Branding. City jobs under the Community Coordinator title require a bachelor's degree plus two years of experience, or a high school diploma plus six years.
What the Job Involves
Social media managers plan the content calendar, write posts and captions, brief or shoot short-form video, and publish across platforms such as Instagram, TikTok, LinkedIn, X and YouTube. They answer comments and messages, watch for trends and brand risks, report on reach, engagement and growth, and work with creators, designers and legal or compliance teams before anything sensitive goes live.
Skills Employers Look For
- Short-form video planning, shooting and editing
- Platform fluency on Instagram, TikTok, LinkedIn, X and YouTube
- Scheduling and listening tools such as Sprout Social, Hootsuite or Sprinklr
- Sharp, on-brand copywriting
- Community management and crisis judgment
- Reporting on engagement and audience growth
- Canva, Photoshop or Premiere Pro basics
Career Path and Advancement
In New York the path usually starts as a social media coordinator at an agency, gallery or brand, then moves to social media manager, senior manager and head of social or content. Some managers move into brand marketing or communications director roles; others go client-side from agencies to fintech or consumer companies, where senior pay in this city regularly passes $130,000.
Related Careers in New York
If social media work interests you, these related New York roles are close matches:
Frequently Asked Questions
Do you need a license or certificate to be a social media manager in New York?
No. New York State does not license social media or marketing work. Certificates from platforms or tool makers can help, but New York employers mostly hire on your portfolio and the accounts you have grown.
How much do social media managers make in New York?
Posted New York ranges in 2026 run from about $66,000 to $70,000 for coordinators to $128,000 to $165,000 for brand social managers at fintech companies. Law firms and senior roles can reach $180,000.
Does the City of New York hire social media managers?
Yes. City agencies post social media strategist and manager jobs on the city's official jobs site, often under the Community Coordinator civil service title. Recent city postings for social media coordinators and strategists paid about $62,868 to $78,000, and a Fire Department social media manager posting paid up to $123,900.
Do New York social media jobs require working in the office?
Most are hybrid. Several New York employers ask for three or four days a week in the office, and gallery and agency roles are often in person on regular weekday hours.
What should a social media portfolio include?
Show accounts you ran, posts and videos you made, and the numbers that changed because of them, such as follower growth, engagement rate or traffic. New York hiring managers also like to see how you handled a negative comment or a fast-moving trend.
Ready to apply? Browse all Social Media Manager jobs in New York, NY on LocalJobPage and apply today.