Marketing & Communications Jobs in New York, NY

New York's marketing jobs sit inside its fintech, health tech, media and consumer brand companies, from Betterment in the Flatiron District to Harry's in SoHo and Rent the Runway in Brooklyn. The guides below cover every marketing and communications role in New York, who is hiring and what it pays.

Digital Marketing Specialist Jobs Marketing Jobs Social Media Manager Jobs

Why Marketing & Communications Work Is Different in New York

New York does not have one marketing district; it has several industries that each run big marketing teams. Fintech and finance companies such as Betterment, Justworks, Robinhood and Ripple hire B2B marketers, demand generation managers and social media managers who can work inside compliance rules. Direct-to-consumer and consumer brands, including Harry's, Rent the Runway in Brooklyn, BARK and Equinox, hire growth marketers and social teams who live on Meta, TikTok and Instagram. Media and sports companies such as The New York Times, SeatGeek and FanDuel hire lifecycle, paid media and partnership marketers, and the city's galleries, law firms and agencies add social and content roles of their own.

The pay and the posting rules are local too. BLS May 2025 data puts the New York metro median at $100,520 a year for marketing specialists and $192,840 for marketing managers, both well above national medians. New York City's pay transparency law means nearly every posting shows a salary range. City government is a steady hirer as well: agencies from the Department of Buildings at 280 Broadway to the Campaign Finance Board on Church Street have posted social media and communications jobs, often under the civil service title Community Coordinator. Most private roles are hybrid, with two to four office days a week.

Top Marketing & Communications Employers in New York

These New York employers have posted marketing, growth or social media roles on their own career boards in recent weeks:

  • Betterment - the fintech on West 23rd Street hires B2B marketing managers, senior marketing associates and social and content staff.
  • Justworks - the payroll and HR software company hires demand campaign managers and product marketers.
  • Zocdoc - the SoHo health tech company hires integrated, CRM and product marketing managers.
  • SeatGeek - the ticketing platform hires paid social, programmatic and paid media marketers.
  • Harry's - the SoHo-based personal care company hires growth marketers for its Harry's and Flamingo brands.
  • Robinhood - the trading app hires brand social media managers in its New York office.
  • The New York Times - the newspaper hires lifecycle, brand and product marketers and community editors.

Marketing & Communications Career Paths in New York

  • Brand and general marketing - Marketing, Marketing Coordinator. The broadest track, covering campaigns, product launches and B2B demand generation at fintech, health tech and media companies.
  • Digital and performance marketing - Digital Marketing Specialist, SEO Specialist, Email Marketing Specialist. Channel specialists who run paid media, search and lifecycle programs, the core of New York's DTC and app economy.
  • Content, social and creative - Social Media Manager, Content Writer, Graphic Designer. The people who make and publish what audiences see, at brands, agencies, galleries and newsrooms.
  • Communications - Communications Specialist. Press, internal and public communications for companies, nonprofits and city agencies.

How to Start a Marketing & Communications Career in New York

  • Baruch College Zicklin School of Business - Marketing Management BBA at Lexington Avenue and 24th Street, with tracks in Digital Marketing, Advertising and Marketing Communications, and Marketing Analytics.
  • Fashion Institute of Technology - Advertising and Marketing Communications AAS and BS at 227 West 27th Street in Chelsea.
  • Borough of Manhattan Community College - Digital Marketing A.S. at 199 Chambers Street, with a transfer agreement into City College's Advertising and Public Relations BA.
  • Brooklyn College Koppelman School of Business - BBA with a Marketing concentration on Bedford Avenue.
  • LaGuardia Community College Continuing Education - short online courses in Digital Marketing and in social media and branding, from Long Island City.
  • NYU School of Professional Studies - MS in Integrated Marketing, online, hybrid or on site, for working marketers moving up.

None of these is legally required: New York State licenses no marketing, advertising, social media or communications title, so degrees, platform certifications and portfolios are employer preferences only.

Marketing & Communications Salaries in New York

  • Entry - about $55,000 to $77,000 a year for marketing coordinators, social media coordinators, paid media analysts and communications assistants.
  • Mid - roughly $84,000 to $130,000 for specialists, senior associates and social media managers.
  • Senior - $150,000 to $245,000 or more for marketing managers, growth leads and directors.

These are estimates built from BLS May 2025 wage data for the New York metro (marketing specialists, marketing managers and public relations specialists) and ranges posted by local employers this year. Fintech and tech companies pay at the top and often add bonus or equity; agencies, galleries and nonprofits pay toward the bottom but are common first jobs. City agency roles often start lower but carry civil service benefits.

Frequently Asked Questions

Do you need a license to work in marketing or communications in New York?

No. New York State does not license marketing, advertising, social media or public relations work, and the NYSED Office of the Professions has no title for them. Employers hire on degrees, experience, certifications and portfolios.

How much do marketing jobs pay in New York?

Under BLS May 2025 data, the New York metro median is $100,520 a year for marketing specialists, $84,130 for public relations specialists and $192,840 for marketing managers. Posted ranges from local employers run from about $60,000 for coordinators to well over $150,000 for managers.

Which industries hire the most marketers in New York?

Fintech and finance, health tech, media and consumer brands are the biggest private hirers right now, based on current postings from companies such as Betterment, Zocdoc, The New York Times and Harry's. Agencies, galleries, law firms and city agencies also hire marketing and social media staff.

Does the City of New York hire for marketing and social media?

Yes. City agencies post social media, communications and community engagement jobs on the city's official jobs site, often under the Community Coordinator title, which asks for a bachelor's degree plus two years of experience or a high school diploma plus six years.

What is the fastest way into a New York marketing job?

Target coordinator and associate titles, build a portfolio of campaigns, content or accounts you ran, and add platform certifications. A two-year credential such as BMCC's Digital Marketing A.S. or a short LaGuardia course can help if you do not have a marketing degree.

Ready to get started? Browse all current marketing and communications job openings in New York, NY on LocalJobPage.