Marketing Jobs in New York, NY
Marketing jobs in New York span fintech, health tech, media and consumer brands, and the pay reflects the market: the metro median for marketing managers is $192,840 a year. Coordinators, specialists and managers are all in demand. Here are the current openings, followed by who is hiring and what each level pays.
Current marketing Openings in New York, NY
Listings marked External are sponsored openings provided by the Jobs2Careers network.
Marketing Work in New York
Marketing in New York is spread across the city's biggest industries rather than one district. Fintech firms like Betterment in the Flatiron District and Justworks in the Financial District hire B2B and demand generation marketers. Health tech companies such as Oscar Health and Zocdoc, which keeps an office in SoHo, hire product and integrated marketers. Media and sports brands, from The New York Times to FanDuel, run large consumer, lifecycle and partnership teams in Manhattan.
Two things set the city apart. Pay sits well above the national level: BLS May 2025 data puts the New York metro median for marketing specialists at $100,520 against $78,760 nationally. And New York City's pay transparency law means nearly every posting shows a salary range, so you can see what a coordinator, associate or manager role pays before you apply. Most roles are hybrid, with two or three office days a week.
Top New York Employers Hiring Marketing Professionals
These New York employers have posted marketing roles on their own career boards in recent weeks:
- Betterment - the fintech headquartered on West 23rd Street hires B2B marketing managers and senior marketing associates.
- Justworks - the payroll and HR software company hires demand campaign managers and product marketers in New York.
- Oscar Health - the health insurer hires B2B product marketing managers on a hybrid New York schedule.
- Zocdoc - the doctor-booking platform hires integrated and CRM marketing managers for its SoHo-based teams.
- FanDuel - the sports betting company hires league and team marketing coordinators, a good entry-level route.
- The New York Times - the newspaper hires lifecycle, brand and product marketers for its subscription and Games businesses.
Marketing Salaries in New York
- Entry level: about $60,000 to $77,000 a year for marketing coordinators and assistants.
- Experienced: roughly $89,000 to $150,000 a year for senior associates, specialists and first-level managers.
- Senior: $150,000 to $245,000 or more for marketing managers, product marketing leads and directors.
These are estimates built from BLS May 2025 wage data for the New York metro and ranges posted by local employers. Pay moves with specialty (product marketing and growth pay more than events or general coordination), industry, the budget and team you manage, and whether bonus or equity is included. Tech and finance employers usually pay at the top of each band.
How to Become a Marketer in New York
Marketing is not a licensed profession in New York State; the NYSED Office of the Professions has no marketing title, so employers hire on degree, experience and results. Most postings ask for a bachelor's degree, and entry roles often prefer an internship or a year of experience. Local programs include the Marketing Management BBA at Baruch College's Zicklin School of Business at Lexington Avenue and 24th Street, the Advertising and Marketing Communications AAS and BS at the Fashion Institute of Technology on West 27th Street, the BBA with a Marketing concentration at Brooklyn College on Bedford Avenue, and the Digital Marketing A.S. at Borough of Manhattan Community College. The NYU School of Professional Studies MS in Integrated Marketing is a common next step for working marketers.
What the Job Involves
Marketers plan and run campaigns that bring in customers and keep them. Depending on the role, that means writing briefs, managing budgets and agencies, launching products, building email and paid media programs, working with sales on lead generation, researching customers and competitors, and reporting on what each campaign returned. Senior marketers set strategy and positioning and manage teams.
Skills Employers Look For
- Campaign planning and project management
- Clear, persuasive writing for briefs and customer copy
- Data analysis and campaign reporting
- Marketing automation and CRM tools such as HubSpot, Salesforce or Braze
- Paid media and SEO basics
- Cross-team work with sales, product and creative
Career Path and Advancement
Most New York marketers start as coordinators or associates, move to specialist or senior associate after two to four years, then to manager, senior manager and director. Many specialize along the way in product marketing, growth, lifecycle or brand, and the city's range of fintech, health tech, media and consumer companies makes it easy to change industries as you climb.
Related Careers in New York
If marketing interests you, these related New York roles are close matches:
Frequently Asked Questions
How much do marketing jobs pay in New York?
Under BLS May 2025 data, the New York metro median is $100,520 a year for marketing specialists and $192,840 for marketing managers. Posted entry-level coordinator ranges start around $60,000, and senior product marketing roles reach $190,000 or more in base pay.
Do you need a license to work in marketing in New York?
No. New York State does not license marketing, advertising or social media work. Certifications such as Google Ads, GA4 or HubSpot can help, but they are employer preferences, not legal requirements.
What degree do New York marketing employers want?
Most ask for a bachelor's degree in marketing, business, communications or a related field. Baruch, FIT and Brooklyn College all offer marketing degrees in the city, and BMCC offers a two-year Digital Marketing A.S. that transfers toward a bachelor's.
Are New York marketing jobs hybrid or remote?
Most are hybrid. New York employers commonly ask for two or three days a week in the office, and some media companies ask for more. Fully remote roles exist but usually pay on a national scale.
How do I get an entry-level marketing job in New York?
Look for coordinator and associate titles, which usually ask for zero to two years of experience. Internships, a portfolio of campaigns or content you produced, and numbers that show results will set you apart in a crowded applicant pool.
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